Payments is a key part of the shopping experience no matter where and what you’re selling, Equally relevant to Not-for-Profit and .org companies. It’s especially important online where trust and security are top of mind.

If you’re selling in the European Economic Area (EEA), you may have heard about the revised Payment Services Directive (PSD2). It’s a regulatory requirement intended to increase protection against fraud for online purchases, and will have some impact on businesses in the EEA.
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However, it’s our job to help you navigate these complexities of selling so that you can focus on running and growing your business. Here’s an overview of what’s happening, and what it means for you.

The revised Payments Services Directive (PSD2) regulates the payments industry in the European Union. One of the major updates that comes into effect this year is stronger protection for customers who shop online using their debit and credit cards, which protects you too: fewer fraudulent charges is good for everyone.

To comply with these new regulations, you’ll need to make sure you have Strong Customer Authentication (SCA) for payments you accept from European buyers to help mitigate card-not-present fraud. Using appropriate ecommerce and online payment providers remove the complexity and hassle. 

Appura Cloud helps you choose and implement mobile and online payment solutions that provide compliant security for debit and credit card users. ​take payments anywhere, from a digital tablet at a festival, or a mobile phone in your busy restaurant.
Remember, customers buy online from where it's safe. Grow new customers as they shop from you rather than competitors who are not taking SCA seriously. Even  advertise that you are SCA and PSD2 compliant, and use it as a marketing tool!

Strong Customer Authentication is similar to what many people refer to as two-factor authentication: if a customer is buying online using their debit or credit card, SCA may require them to use two forms of authentication. As an example, instead of just entering their PIN or password, Strong Customer Authentication would prompt a customer to enter a code generated on their banking app as a second step. This makes it harder for fraudulent transactions to get through.
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Customers are asked to enter this information only when it’s required through a technology known as 3D Secure—an extra layer of security that customers have to enter during checkout to authenticate themselves. Your customers will see the 3D Secure indicator start to show up on orders after PSD2 comes into effect.

For example if you’re using some ecommerce platforms in Germany, Ireland, the Netherlands, Spain or the United Kingdom, you don’t need to do anything. You’ll be compliant in time for the September 14th, 2019 deadline automatically.

If you’re using some payment gateways in Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxemburg, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, or the UK, you’ll also be fully compliant with PSD2 before the deadline and be able to offer SCA without any changes.

We encourage all merchants on third-party gateways to adopt technology recommended by Appura Cloud to make processing payments an effortless experience, even when it comes to compliance.

If you are unsure then contact Appura Cloud now,
Twitter: @appura_cloud
Email: apps@appuracloud.com
Phone: +443336665554 (03336665554) 

AppuraCloud helped The Insight Network grow their business 700% in 9 months with an online approach that utilized integrated technology, rather than Bricks & Mortar, to attract new customers and manage the back office simultaneously. 
"Since working with the team at Appura Cloud , we're surpassing our business objectives and have built a solid base for future growth, and with metrics like that, it’s hard to argue."
Gill Deane — Clinical Lead Practitioner - The Insight Network
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